The story
WWF
In 2021, WWF wanted to amend the messaging for its reputable campaign to a more cause-based action. Not only were we asking people to 'switch off their lights'; we were tasked with promoting the many simple things Australians could do to 'make the switch for nature.'
We had 60 seconds to deliver the message, encourage behavioural change and drive registrations for Earth Hour - and just three weeks from brief to launch.
Using a compelling script, inspiring voice over and impactful imagery, the message resonated so well that campaign benchmarks were surpassed before Earth Hour Day itself.
