The story
DrinkWise
DrinkWise is a proud partner of the AFL and uses its partnership each year to remind Australians about the importance of drinking in moderation.
With a two-week turnaround, Enthral was tasked with creating three TVCs in a single day - all with the added barrier of evolving COVID-19 restrictions for filming and access to talent. Using the sport's heavyweights Nathan Buckley and Trent Cotchin, three pieces of TV creative were captured and edited for DrinkWise's owned channels.
Beyond the creative, Enthral leveraged the talent's profiles to generate message-rich PR with Channel 7 and the Herald Sun, plus a two-minute editorial package that ran as part of the AFL's opening-weekend coverage.
