The story
MLC
When MLC approached Enthral with an idea to perform a social experiment to fast-forward people's future - we were already sold.
The concept was simple: work out what people's weekly superannuation payment would be when they retire, and challenge three people to live off that amount for a week. Partnering with Nine Network presenter Ben Fordham, the participants documented their journey with a series of video diaries.
The end result was a captivating series of content with view-through rates of 55%+ - rarely seen in the wealth industry, especially with long-form films.
