The story
NAB
NAB Mini Legends has a cult following every AFL final series when the new campaign is launched. Since the campaign started, Enthral has been responsible for creating the social media content to support the hero creative - working with AFL stars including Gary Ablett, Max Gawn and Joe Daniher.
The challenge was to drive brand consideration for NAB and increase awareness of how it supports the AFL from grassroots and beyond.
Enthral used a surprise-and-delight opportunity for a Mini Legend to meet his Big Legend. The video peaked at 2.17M views over five weeks and drove a cost per view of $0.07, against an industry benchmark of $0.10.
