The story
Mercedes-Benz
Mercedes-Benz Australia has been committed to fashion for over two decades. Enthral was asked to create content that brought to life the shared brand values with their partner, AJE.
For us the synergy between the two brands was clear - both effortlessly cool, with a great tie-in to Australian urban and coastal lifestyles. Our approach was to capture the behind-the-scenes of the partnership announcement at Clovelly Beach and cut an engaging promotional film.
The piece ran across Mercedes-Benz social channels, as well as the big screens at the Virgin Australia Melbourne Fashion Festival.
