The story
NAB
NAB are passionate about being there for their customers throughout life's big moments - recognising that life can be unpredictable, but assuring that your finances don't have to be.
As part of a content series housed on NAB's Life Moments hub and social channels, Enthral were asked to find and share a unique customer story. Using our journalistic approach, we found Steph and Robbie's heart-warming story.
We followed them getting ready for their big day and showed where NAB had assisted them. The content smashed the cost-per-view benchmark, landing at $0.03 for Twitter and $0.06 for Facebook.
