The story
Diageo
Diageo asked us to make an announcement. They were introducing a new parental leave policy that would run worldwide and commence shortly in Australia.
We helped by creating a video news release and using our extensive media network connections to get the story out there.
The package was so compelling it was picked up by every news outlet in Australia, achieving a reach of 27.7M in one day - and even securing Diageo's Australian Managing Director a firsthand interview on Channel 9's national news.
