The story
Virgin Australia
One plane, 13 models and a fashion show at 30,000ft - the Runway in the Sky was a fashion event like no other.
Celebrating Virgin Australia's sponsorship of the Virgin Australia Melbourne Fashion Festival, the show was headlined by Victoria's Secret model Kelly Gale. Filming on a commercial flight isn't without its challenges - the show lasted only four minutes from the moment the seatbelt sign went off.
Enthral had editors waiting in Melbourne to cut social edits and a video news release within hours of touching down. The work was shortlisted for PR Campaign of the Year at the Mumbrella Awards.