← All projects
Virgin AustraliaBranded film & PR

Runway in the Sky

Runway in the Sky — Virgin Australia, produced by ENTHRAL.

The story

Virgin Australia

One plane, 13 models and a fashion show at 30,000ft - the Runway in the Sky was a fashion event like no other.

Celebrating Virgin Australia's sponsorship of the Virgin Australia Melbourne Fashion Festival, the show was headlined by Victoria's Secret model Kelly Gale. Filming on a commercial flight isn't without its challenges - the show lasted only four minutes from the moment the seatbelt sign went off.

Enthral had editors waiting in Melbourne to cut social edits and a video news release within hours of touching down. The work was shortlisted for PR Campaign of the Year at the Mumbrella Awards.

Got a story like this to tell?

Start a project