The story
Carsales
Celebrity Drv is a collaboration between Enthral and Carsales, creating an entertainment content series for Carsales' content hub, Carpool.
Using comedian Tommy Little as the host, celebrities across Australia join in to take viewers for a spin on one of their favourite drives. Each episode is filmed in under three hours with a complex combination of cameras and audio rigged in and out of the car, triggered remotely from a 'chase car.'
Celebrities featured included Daniel Ricciardo, Dave Hughes, Rebecca Maddern, Ella Hooper, Dylan Alcott and Brad Hogg. The content drove 97% of the overall landing-page visits and achieved over 300K in organic reach.
