The story
Steve Smith
Australian cricketer Steve Smith has always felt strongly about giving back to the cricket community, and he came to Enthral to strategise the best approach.
Understanding his diverse and extremely loyal audience, Enthral created 'The Steve Smith Cricket Academy' - an online, educational video platform designed to inspire and excite the next generation of cricketers.
Enthral filmed content with Steve, created and curated the Academy's YouTube channel along with associated brand identity, and organised exclusive PR launch events. All content has been purely organic, with over 1.5 million views and 82.7K dedicated subscribers in just two months.
