Blog

Ideas on winning more work online

Practical thinking on websites, growth and getting found online — written for Australian small-business owners, not agencies.

The old way of searching — a Google box and a faded list of links — giving way to an AI answer that names one local business as the top pick with five stars
Blog·AI search·7 min read

AI search is the new Google

Customers are starting to ask ChatGPT and Google’s own AI for a name instead of scrolling links — and the businesses it learns first become the answer it keeps giving. Here’s why it’s a rare second shot at being found.

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Chart of what a small-business website costs to build in Australia in 2026: DIY $0 plus time, cheap site $500 to $2,000, freelancer $2,000 to $5,000, agency $5,000 to $15,000+, Propeller free build then from $129/month
Blog·Pricing·9 min read

How much does a small business website cost in Australia?

The honest 2026 numbers — DIY, freelancer and agency prices, the ongoing costs nobody mentions, and why the cheapest option usually costs the most.

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Propeller's Start a call button beside a friendly receptionist — calls answered instantly instead of going to voicemail
Blog·7 min read

The call you’ll never get back

Most callers who get no answer don’t leave a message — they ring the next name on the list. Here’s what missed calls quietly cost a small business, and how to answer every one.

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A Google search results page with the cursor moving to click the competitor listed just below you
Blog·6 min read

Four seconds to make an impression

A stranger decides whether you’re worth calling in a glance. When the website looks tired they tap back to Google — and the competitor below you gets the job, with no record it ever happened.

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A modern website with a crack at its base, leaking out enquiries, phone calls and customers
Blog·6 min read

The most expensive leak in your business is your website

Nearly half the people who land on your site decide whether you’re worth calling before they read a single word. Here’s why a tired website quietly leaks customers — and how to stop it.

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